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How to beat Google.
A great battle in internet, Microsoft, the world's largest software company, want to challenge and beat Google, but this won't be easy for the beast. Google lead the pack in search business and online advertising. Google is the most prominent of new gen of online businesses now hitting their stride in both the marketplace and the stock market. For years, Google being seen as the leader of the internet economy. It is the company that Microsoft is playing a catch up with. The beast online presence is not enough to challenge Google, it needs lots of makeover we need to rearm and retool now. To fight and beat Google you need incredible focus and crap loads of money. Google is not an easy prey for the Redmond's beast, this is not Netscape. Microsoft needs some new battle plan. Both camps are digging their own trench. Both are preparing for battle. I list some competitive strategy that will eventually help Microsoft challenge and if God forbid! Crushed Google! Will my prediction here is going to be a long and brutal fight for Microsoft; it would take the Redmond's beast 3-6 years to catch and finally beat Google. What Microsoft must do first is to narrow those gaps Google got, and get closer to Google! Don't forget Yahoo!, leapfrog Yahoo!
First then get closer to Google. There Microsoft got chances to compete head to head. Here are some of the lists that Microsoft must do to beat Google: First, Microsoft must undergo some technological overhaul, it must build a search engine that could outmatch Google search, something that put Google search on shame. Search is Google's main core technology, it derived most of its revenue on it’s, it is the lifeblood of the search king. Microsoft need to do here is to steal those Google users, make them use of Microsoft Live instead of Google.
Second, Microsoft must improve its online advertising system. Find a better way on how to sell online ads. Google's Adsense has taken the web by storm, with the Yahoo! deal, Google now could extend its kill zone and with the DoubleClick acquisition Microsoft is almost done! It just a matter of time before Google will crush it like a bug unless Microsoft came out and unveiled a battle plan that could compete with Google. Microsoft AdCenter could be a good Competitor to Adsense, Would AdCenter stand against Adsense? Microsoft ads system needs some improvement. Aquantive acquisition gives Microsoft tools it needs to compete in rapidly changing online advertising. Don’t forget those services such as Hotmail or Spaces to delivered online ads. Google's Adsense is a huge hit and success, its ability to aggregate so many sites into one large audience creates a new for of mass advertising platform. Microsoft needs to respond and to do something. It must act now! Before it’s too late. The Redmond crews need to outflank Google in Online ads.
Finally, the last one that Bill or Steve must do is about acquisitions, deals and partnerships. Specialist Company Such As Aquantive could play a key role to Microsoft’s online adventure. Microsoft should do is to contain every Google's online advances, we need some "containment"(Remember Cold War between Unites States and Soviet Union, America applied the containment policy here and they won the war.)Contain those Google's expansion and check out every movement. Google may get DoubleClick, but Microsoft got Aquantive. They say they got Yahoo! and ends Microsoft hunt for Yahoo! well bill got Mark Zuckerberg's Facebook, and more still to come. Digg has just fired Google as online ads provider, hired Microsoft. And . . . . . will someone out there please tell Microsoft stop throwing chairs, this is not a football games, this is the web and let's just stop using Netscape metaphor here, Google and Netscape are different. Microsoft got the birthright to lead the pack; they got more technology and more experience. So Google better watch out, Microsoft is coming to get you.
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Contributor's Note
I watch the web as it evolved, the major players like Microsoft and Google, both has its own ambition to rule the net.Microsoft, for years has been playing a catch up with net leader Google, draw a battle plan how to outflanked the search king. the fight determine the future of the web.
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http://netcrawl.blogspot.com/2008/08/great-battle-in-internet-microsoft.html
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This intel was contributed by netcrawl
netcrawl
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May, 2012
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